I’ve looked through a huge selection of band websites, from the professional sites designed by high-tech designers to the free sites you’ll find at MySpace or Facebook. From this research, I’ve learned a few simple techniques to designing a website that serves its purpose. There are two purposes to every band website: first, to market your band; and second, to market your CDs or digital downloads. If your site does any less, you are selling yourself short. So let’s get started doing 12 hot tips on the best way to turn your website into a money maker.
1. KIS. Keep it simple. Websites should not be flashy. You can test to impress people with killer graphics and dazzling animation, but whatever you are doing is limiting the amount of fans who will visit your website. I can’t tell you how many times I stopped attempting to surf a website that opened up with some fancy FLASH or gave you a blank page with a pop-up. That’s popular with the Major Labels, but more surfers find it essential to use pop-up stoppers because too many people use pop-ups to provide SPAM.
2. Use consistent navigation. It doesn’t ultimately matter where you put your navigation bar, but be consistent. Stick it at the side or top of the page and give it fast and simple access. Also realize that search engines need clear and easy paths if they’re going to navigate your website, and search engine traffic is something every website should make an effort to gain.
3. Know your market. You can not be all things to all or any people, so focus on a distinct segment. If you play death metal music, cater each page compared to that style of music. Submit your site to those websites that connect to that market. Exchange links with bands in your niche market.
4. Include your contact information. Just like with regular press kits, your site should be packed filled with contact information for your band, including a booking phone number, a mailing address, fax number if possible, and an email address. There is nothing more frustrating than having to search a website merely to find the owner’s email. Post your contact info in the bottom of every page of one’s site, along with your email. Offer the option to send from the form AND a hot linked email easily entirely on your pages.
5. Keep graphics to reasonable size. I’ve high-speed internet access, however the vast majority of the planet does not. Most of those who don’t, don’t want to wait two minutes for the graphics to load. Optimize your graphics so they are under 30k, and your visitors will be even happier together with your band when they get to the music and information in a reasonable amount of time.
6. Add a newsletter. If you don’t have a newsletter, you’re selling yourself short. Many people don’t buy immediately. They wait before time is right. Encourage your visitors to join up by offering incentives like free MP3s, discounts on a CD, free ringtones or notification of upcoming gigs. Distribute your newsletter regularly to get your visitors worked up about learning more about YOU. Use RSS feeds to easily enable subscription to your latest news.
7. Regularly Add content. People require a reason to come back to go to you, or they may just forget about you. Include regular news updates on your own site, a journal, chat room, or discussion board. Create a sense of community so that your visitors will want to come back again and again.
8. Get a domain name. I know you don’t desire to spend big money on an internet site, but a domain name is essential for any professional band, and you may purchase one as for less than $10 per year nowadays.
9. Use META Tags. It seems that increasing numbers of people are forgetting to use META tags on their webpages. Despite the fact that search engines no longer weigh them heavily in their algorithms, they are still used to determine how well your website will rank.
10. Make it easy to accept payment. Unless you take credit cards on your own website, you are losing sales! You may still find a lot of great ways to accept payment through bank cards. Paypal, for example, lets you setup a simple customizable store on your website, and best of all they only have a very minuscule little bit of the sale. Customers do not need to have a Paypal account to order.
11. Content, Content, Content. If you have gone to any marketing websites, you http://mp3paw.io should have heard how important relevant content is for the website. This remains as important now since it as ever was. Good content on your website will sell your music products. This may mean streaming or downloadable MP3s, articles about your style of music, reviews of bands playing your style of music, or great ad copy which will sell your products. Great content is what makes a great website. If there is information or resources that are useful, you’ll develop repeat visitors. This can ultimately result in more sales.
12. Add a Links page. Many websites require you to add a reciprocal link from your own website to become added to theirs. Be sure you create a links page to trade links with other websites.